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How to Turn Your Photography Hobby into a Real Business
by Charlene Roth –
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How to Turn Your Photography Hobby into a Real Business.jpgDo you love photography and would you like to make money from it? With a good game plan, you could set up your very own, successful photography-related business. This is a great time to get into photography: According to the U.S. Bureau of Labor Statistics, demand for photographers is expected to grow by 9 percent from 2021 to 2031, which is faster than average for all professions. Below, Versatileer explains how hobbyist photographers can turn their hobbies into a serious business.

Choose a Niche
As you’re likely aware, photographers come in all shapes and sizes. Some specialize in events, others in weddings, and a few in architecture. Focusing on a niche that you both enjoy and is sought-after will help you become successful. Consider researching market conditions, including finding out what pays the most. Take a look at successful photographers and see how they’re selling their services (or products). Shutterstock covers eleven ways to monetize photography.

Consider Writing a Business Plan
A business plan is a document that covers the specifics of running a business. While writing this is optional and something many entrepreneurs skip, it’s a good idea to make one – it will help think of everything practical that goes into a business. This includes your products, services, monetization strategy, financial projections, business goals, operational expenses, and everything else important. It can help you avoid common mistakes.

Pick a Business Structure
Registering as an LLC can offer up some advantages and is worth looking into. LLCs come with limited liability and more flexibility. They enjoy some tax benefits and have less paperwork. In order to form an LLC, you can hire a lawyer to file the paperwork or use a formation service. The latter is the cheaper option. If you’re choosing a formation service, it pays to read reviews to find the best one.

Use an E-Commerce Platform to Sell Your Products
If you’re planning to open up your own print shop, where you sell your own original printed or framed photos, it may be a good idea to look into e-commerce platforms. These platforms allow you to set up modern, intuitive online stores. You can create an intuitive, engaging, and personalized shopping experience across a variety of channels. You can explore solutions for commerce with rich content tools, inventory management, analytics and data insights, flexible customization capabilities, and secure payment processing.

Market Yourself
You need to spread the word about your new business to bring in customers or clients. Some marketing essentials include putting up a website, featuring yourself in business listings, and creating social media handles with your contact information listed. Preparing a portfolio or sharing examples of your work can help you grab eyeballs. Consider creating a long-term marketing strategy to keep your audience engaged. And you should always have a professional-looking business card ready to hand out to potential customers. If you’re trying to save some money, building your own business cards free is easier than you think. Just find a template you love, customize it to match your branding, and order prints!

Learn More and Grow Your Business
Regardless of how you go about it, running a business will be a long-term commitment – be prepared to work hard for at least a few years until you’re established. You may find it easier if you start a photography-related side hustle first, instead of going all in and launching a full-fledged business from the get-go. That way, you could learn everything you need to know about the nitty gritty of doing business, from business structures to e- commerce platforms, without sacrificing your current source of income (if applicable). So start learning now to grow your business!

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